(And Why It’s So Much More Than Just Pretty Emails)

Let’s be real: when you’re a neurodivergent entrepreneur, the tools you use can either keep your business flowing—or completely derail your day.

If a platform is too chaotic, too rigid, or just plain ugly, I won’t use it.

Not because I don’t care, but because I can’t afford to spend 45 minutes hunting through 10 tabs trying to remember where to edit a headline.

So when I say Flodesk is the most intuitive email marketing software I’ve ever used, I mean that as someone who has tried a lot of platforms via client projects and almost rage-quit every single one.

I didn’t sign up for Flodesk because I wanted “powerful email marketing tools.” I signed up because it felt like a platform that got me. Clean, calm interface. Zero overwhelm. And emails that looked custom even when I threw them together in 10 minutes.

Now, years later, I’m running two businesses with it—automating segmented workflows, onboarding new members, and sending out engagement emails weekly—without burning out.

Let’s talk about how that happened.

I Just Wanted an Email That Looked Good and Didn’t Break My Brain

My Flodesk journey started during a 5-day challenge with Jenna Kutcher. I signed up with a 50% off deal and, honestly, that felt like enough of a win. At the time, I was building out Shawnee Rose Consulting and didn’t have the capacity for another clunky tool.

What I needed was something that felt:

• Visually appealing
• Easy to navigate without a tutorial rabbit hole
• Fast enough that I could write and design emails in one sitting

And Flodesk delivered.

I used their drag-and-drop email builder to set up a weekly newsletter in under an hour—and I still use that same branded template today. No overthinking. No fiddling with font size. Just write, duplicate, tweak, and go.

For a neurodivergent brain juggling client work, life admin, and a dozen open tabs, this kind of email platform usability for beginners isn’t just helpful—it’s essential.

Flodesk Grew As I Did (Without Adding Chaos)

When I launched our second brand, The Scaling Specialists, I knew I’d need more than just newsletters. We were offering a membership now—meaning workflows, onboarding, and a lot more touchpoints.

The amazing part? I didn’t have to learn a new tool. Flodesk scaled right alongside me.

Here’s how I use it today:

Membership Trial Welcome Sequences

We have a full welcome flow that automatically kicks off when someone joins a trial or signs up as a member. They get:

• A personalized welcome email
• A breakdown of how to use the membership
• A 3-part mini-sequence that introduces our best tools

This isn’t just about automating—it’s about creating consistency without the ADHD tax.

Engagement Sequences

For people who opt into a freebie, attend a webinar, or just hang out in our world—we’ve got segmented nurture sequences running. They feel personal because they are.

I’ve built different paths based on interests, behaviors, and what stage of business someone’s in.

As someone who easily gets overwhelmed by decision-making, Flodesk’s segmentation features help me pre-decide—and build systems that work on autopilot.

Retention Sequences

I’m also a big fan of using email for retention.

If someone’s engagement dips or they’re nearing the end of a trial, they get a check-in email. It feels personal, not salesy, and the workflows are simple to adjust.

What’s wild is how powerful this email marketing automation software really is, even though it never feels overwhelming. I’m building full ecosystems in here without ever needing to Google “how to set up automation in Flodesk.” It’s all visual. It all makes sense.

Why Flodesk Works So Well for Neurodivergent Entrepreneurs

Here’s the thing: most software isn’t built with neurodivergent users in mind. And while Flodesk may not market itself specifically to that audience, it nails so many of the things we need without trying too hard.

If you’re a creative entrepreneur with ADHD, autism, or any type of neurodiversity—here’s what you’ll love:

But Isn’t It Just… Pretty Emails?

Nope. It’s strategic simplicity—and that’s rare.

Yes, Flodesk lets you design beautiful emails. But it also gives you:

• Powerful email marketing tools like automation, tagging, and behavior-based flows
• A visual editor that feels more like Canva than code
• Easy-to-use analytics that show you your best time and day to send (not some random industry average)

All of that, without the burnout.

If you’re running a growing business, especially as a solopreneur or someone managing your own marketing stack, you need tools that lighten the load—not pile on more pressure.

Flodesk is that tool for me. And for so many of my clients.

Final Thoughts (AKA the Part Where I Brag on It One Last Time)

I’ve recommended Flodesk to creative entrepreneurs, small business owners, and just about anyone who’s ever asked me, “How do you keep up with email marketing and everything else?”

Here’s what I tell them:

If you want something that grows with you, feels intuitive, and actually helps you build relationships with your audience—this is it.

I use Flodesk for everything from newsletters to launch campaigns, onboarding to re-engagement. It’s more than just the best email design software I’ve tried—it’s the system that keeps my brain (and my brand) feeling organized.

And listen, yes—I’m a Flodesk partner. But I’d be singing its praises with or without the affiliate link. Because finding an intuitive email marketing software that works with your brain? That’s the kind of thing you shout from the rooftops.

Thinking About Trying It?

Use my partner link to get 50% off your first year.

I’m a proud Flodesk partner, which means I may earn a commission if you use my code—but I only recommend tools I genuinely use and love.