Why I’m All In on Flodesk’s New Evolution

(I’m a proud Flodesk Partner. This post contains affiliate links. If you choose to sign up through my link, I may earn a small commission at no extra cost to you. As always, I only recommend tools I personally use, love, and trust with my own business.)

UUGGGHHH! Do you hate social media as much as I do? 

Being social and “always on” does not come naturally to me. 

I never think, while brewing my morning coffee with my eyes half shut, “I should totally film this because it would make great b-roll footage.” 

Nor do I think, “This is exactly the insight into my life my audience wants to see,” when I am playing with my kid or spending time with my family. 

I live my life for me, not to display it for others. But, in today’s world, that is what our audiences have come to love and expect: full access. 

I don’t even know if I have full access to my brain most days. How can I be expected to give others full access to it? 🤣 (#ADHDproblems)

That’s why I love email marketing, though. I get to sit down and write a letter to one member of my audience that I KNOW will help them and spill my knowledge and stories, maybe even ramble a little bit, like we are actually sharing a good old-fashioned letter. 

Maybe I romanticize email a bit too much, but if I had to choose between showing up on socials three times a week and creating stories three times a day, or emailing my people every day for the rest of my life, I’d choose the email. Every time. 

Only downside: sometimes the return on emails feels slloooow. I’m talking the DMV sloth in Zootopia slow.

Your kids putting their shoes on when you are running late to an appointment: slow. 

Waiting for a text back after you’ve already seen the three little dots appear and then disappear: slow. 

Meanwhile, as business owners, we are constantly hearing stats like these: 

• “Email marketing delivers a higher ROI – between $36 and $40 for every $1 spent – compared to social media’s $2.80 (includes paid social).” ^_(source)
• “72% of consumers prefer email for branded content, while only 17% favor social media.” ^_(source)
• “Email marketing outperforms in driving conversions, with a 40x higher customer acquisition rate than Facebook or X/Twitter.” _^(source)

We know email is important, but we think of it as the long game. For it to work, you have to show up consistently, build relationships, build trust, provide value…

…And then you’ll see results in 3-6 months?!?

*insert crashing sound here* 💥

My busy, ADHD-having self needs my gratification to be a bit more: instant.

… or at least in the NEAR future. 

While it is true you have to spend time in their inbox to actually see results, it doesn’t have to take nearly as long as you think. 

Why Email Still Converts Better Than Social Media

Email is the only place where people opt in fully expecting you to show up with updates, insights, stories, and yes, the occasional promotion. That’s the relationship. That’s the ask.

Social media can’t offer them that. On social media, even if they hit that follow button, there’s only a 1%-4% chance of them actually seeing your posts. ^_(Source)

It’s really hard to convert someone who never sees your content.

Your people signed up for your emails expecting to hear from you, so when your insight, your offer, or your story arrives in their inbox… they’re ready for it.

And when someone is ready, decisions happen quickly.

But if email has the potential to work this quickly… why doesn’t it feel quick?

In my head, email should take off like a kid who just heard the ice cream truck.

But in reality?

It can feel more like that moment when your brain decides to buffer mid-sentence. You know the idea is in there somewhere, but accessing it takes a minute. 

The truth is, most of it has nothing to do with you: your writing, your offer, your audience. The “slow down” usually comes from the platforms themselves.

And believe me, I have some thoughts…

What Actually Slows Down Email

Let’s be honest: most email platforms feel unnecessarily complicated.

There are settings hidden within other settings, and buttons that act like they have multiple personalities.

You click one thing and, like a magician who cuts his assistant in half and can’t put her back,  half the page shifts with it.

You try to build a simple automation and can’t make sense of the tangle of triggers, conditions, and tabs that feel waaaayyy more complicated than they need to be.

And after all of that…

Your emails often look… tired. Stiff. Not even close to resembling the polished brand you’ve worked so hard to create.

You need a platform that makes it easy to stay consistent.
Easy to start. Easy to sell. Easy to show up quickly and with confidence.

My Experience: Why I Chose Flodesk for My Audience

I’ve been a Flodesk customer since the dawn of time… well, the dawn of my business. 

As a systems strategist, I’ve tested pretty much every email platform out there. I don’t want to throw any shade, but you name it, I’ve tried it. 

They all had things I liked, but none of them felt right for me. I’m a firm believer that there’s someone out there for each of these software, but that someone is not me! 

I wanted a software that was easy to set up, and made it impossibly easy to send beautiful emails without a tech headache each week. I wanted software that saved me time and effort. 

That’s why Flodesk had me hook, line, and sinker from day one. It was love at first sight. 

*swoon*

My audience is full of brilliant, busy women who don’t need more complexity.

They need something simple. Something beautiful. Something that’s as comfortable as their favorite jeans, and delivers results the way those jeans deliver confidence. 

Flodesk is that tool.

But not the Flodesk from six years ago. Not the “pretty templates, but not much else” version I signed up for.

They deserve more. They deserve the new Flodesk. The evolved, integrated, business-ready Flodesk. 

And Flodesk’s team DELIVERED! 

(And honestly? The Flodesk team is unlike any other. They’re all supportive, kind, incredible human beings who actually listen. I’m a fan-girl for every single one of them.)

If you’re curious, you can explore Flodesk here and save 25% off your first year. 

Flodesk’s Evolution

When I first joined Flodesk, I joined because it made every email I sent look like I had hired a designer I absolutely could not afford at the time. And honestly? That alone kept me around for years.

But as my business grew, so did what I needed from my tools.

My clients needed more. My audience needed more. I needed more.

And thankfully… Flodesk grew right along with us.

Over the last couple of years, they’ve quietly (and consistently) been leveling up in all the ways that actually matter when you’re running a real, busy business with real, busy humans behind it.

They’ve rolled out:

• Expanded integrations (HoneyBook, ManyChat, Canva, ThriveCart, Squarespace, Shopify, Interact, and more)
  
• A stronger, more intuitive automation builder
  
• Improved segmentation and self-segmentation
• In-email polls, countdown timers, and linked actions
  
• Refined analytics that help you make actual decisions
  
• Better deliverability support
  
• Hundreds of new templates for emails, forms, and landing pages.
  
• And Flodesk Checkout (which honestly deserves its own spotlight because it’s that good)

And the best part?

Every single one of these upgrades directly supports how real, busy women run their businesses: with limited time, lots of heart, and a need for things that just work.

Here’s how those features turn into real, quick results.

The Features That Actually Help You Get Clients Now

Not theoretically. Not “after you build a 42-step funnel.” Now, in the real world, with real life happening in the background.

1. List Growth Without the Tech Headaches

If you’ve ever run a DM funnel, quiz, or “comment this word” post, you’ve juggled all the exporting, importing, copying, pasting, and hoping you didn’t misspell someone’s email in the process. Or setting up a super complex series of automations to do it for you. 

Now? That entire mess is gone.

With the ManyChat → Flodesk integration:

• When someone opts in through ManyChat, they’re instantly added to Flodesk: no Zapier, no spreadsheets, no manual cleanup.
  
• They land exactly where they belong: in the right segment and ready to go.
  
• Their info is clean and complete, so you know your emails will actually land in their inbox.

Here’s the thing about humans (myself included): we take action when something is right in front of us.

When your Flodesk automation fires the second someone opts in through ManyChat, you’re reaching them while they’re already paying attention, not hours later when the moment (and their motivation) has passed.

Data shows that responding within minutes can increase conversions by up to 391%. (source)

Speed matters. And this integration gives you exactly that.

2. Instant, Beautiful Lead Magnets

Here’s the truth: lead magnets are a PAIN.

Design it → download it → hunt for the file → upload it → format it → fix something → re-upload it…

It’s a lot.

But with the Canva → Flodesk integration, all that friction disappears.

Inside Flodesk, you can:

• Click Add from Canva and import your design instantly; no downloading, no juggling files.
  
• Open the design back up in Canva directly from Flodesk, make edits, and return with everything updated automatically.
  
• Keep your brand consistent across emails, forms, landing pages, and checkouts with almost zero effort.

3. Effortless Follow-Up (My Personal Fave)

This one is for my fellow business owners who’ve spent more time babysitting their tech stack than serving their clients.

Before this integration, I had ThriveCart over here, Flodesk over there, and Zapier trying to keep the peace. It was… a lot.

Now, when someone buys through ThriveCart:

• They’re automatically added to the correct Flodesk segment.
  
• Abandoned carts can trigger follow-up emails that help recover the sale — without you lifting a finger.
  
• Buyers receive their welcome, onboarding, or delivery emails instantly and reliably.

Consumers are 2.4x more likely to complete a purchase or take the next step when the follow-up happens instantly. ^_(Source)

So when ThriveCart + Flodesk trigger the exact email someone needs the second they buy, or even abandon their cart, you’re stepping into their attention span while it’s actually open.

That timing alone speeds up conversions in a way manual follow-up just can’t.

4. Flodesk Checkout — The Underrated Feature That Changed Everything

This is the moment Flodesk went from “a beautiful email tool”  to “I can run my business from here.”

Flodesk Checkout gives you everything you need to sell—all in one place:

• A clean, intuitive checkout builder with beautiful templates and best practices built right in
  
• Fully hosted sales pages (no website required!)
  
• Instant email delivery, abandoned cart follow-ups, and post-purchase workflows
  
• Custom discount codes, crossed-out pricing, one-click upsells, and limited-time deals
  
• Apple Pay, Google Pay, subscription payments, and Buy Now, Pay Later options (Klarna, Affirm, Afterpay) for faster, frictionless payments.

It’s fast. It’s simple. It removes every barrier between “I’m curious” and “I just bought.”

When the checkout experience is this smooth, clients move quickly and confidently.

Want to see Flodesk Checkout in action or start building your own? You can use my partner link here to explore Flodesk and save 25% off your first year.

A Final Thought

At the end of the day, you don’t need more… 

You need tools that honor the way you work: tools that support your real life, real responsibilities, and a real desire to keep things simple.

For me, that’s Flodesk.

It gives me the speed I need, the simplicity my brain craves, and the clean, beautiful experience my audience deserves.

If you’re ready for email to feel easier, you can explore Flodesk here and save 25% off your first year. 

And truly… whether you’re sending your first email or your thousandth: I’m cheering for the version of your business that feels faster, easier, and so much more you.